How Government leaders achieved High-Integrity Data Capture with Scantron.
33%
100%
5,000+
Michigan Department of Health and Human Services (MDHHS)
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The Challenge
MDHHS needed to capture complex attitudes from 5,000+ dentists on oral cancer. They lacked the internal bandwidth to design, mail, and transcribe results with the precision required for state-level funding.
What We Did
Configured a one-stop survey tailored to specific dental health requirements; deployed hybrid mailing with financial incentives; handled high-volume processing and transcription of qualitative comments.
This was a big job, and we simply could not have handled it without Scantron. The whole project went very smoothly, and we got important results we can use to improve our services.
The results
By partnering with Scantron, MDHHS successfully bypassed internal resource gaps to capture high-integrity data via a 33% response rate from over 5,000 providers.
The department uncovered crucial awareness statistics regarding oral cancer screenings and HPV vaccinations, discovering that the survey process itself increased engagement and awareness among practitioners. These actionable reports now provide the department with the precise qualitative and quantitative insights needed to design specific programs and materials to improve oral health services across Michigan.
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