Scantron’s New Look Reflects Its Expertise as an Assessment and Technology Solutions Company


Scantron Smart Starts Here Logo


EAGAN, Minn.–(BUSINESS WIRE)–Scantron Corporation, a leading, global provider of assessment solutions, technology solutions and scanners and forms, is changing the way people think about the testing icon by updating its brand and positioning. For more than 40 years, Scantron has continued to supply the highest quality optical mark recognition (OMR) scanners and forms available, which have delivered billions of paper assessments worldwide. And, it did all of this while professionally developing and delivering more than 200 million online assessments as well as managing hundreds of thousands of technology devices and IT endpoints. With expertise in so many solutions, Scantron knew it was time to revitalize its image to match its capabilities.

“In a recent study conducted by an outside firm of Scantron clients and stakeholders, characteristics such as knowledge, expertise, broad technologies, and commitment to service were frequently attributed to the organization,” said Kevin Brueggeman, CEO, Scantron. “Everything we’ve done to our website and brand reflects the fact that our clients count on us to be the technology-enabled experts who are committed to creating the best solutions for them. As we continue to grow, we are making a concerted effort to match what we do with how we look.”

Part of Scantron’s brand refresh involved the adoption of a new logo sporting a stylized, futuristic font that reflects the technologies inherent in all of its solutions. It also coined the phrase “Smart Starts Here” letting current and prospective clients know that Scantron is a leading assessment organization in certification, licensure, K-12 education, and higher education along with its growing position in managed IT services, managed print services, and hardware support services. These and other design elements are carried throughout its intuitive, easy to navigate, new website.

“With so many mission-critical solutions available from Scantron, it’s important for us to be more than a testing icon,” said Cathy Pickoski, Sales and Marketing Senior Vice President, Scantron. “We’ve always offered more than scanners and forms, and it’s time the brand reflects our expansive portfolio of solutions. We’ve spent a year creating a look and feel that matches our capabilities, and now we are excited to showcase it to the market.”

As one of the most iconic names in education, Scantron provides solutions to 42 international ministries of education, 84 out of the top 100 higher education institutions in the U.S., and countless school districts across the nation. Simultaneously, the company also provides IT support to more than 10,000 customers nationally, services more than 300,000 pieces of equipment, and has technicians in 45 states. With distribution in 53 countries and strategic partnerships with 49 international distributors, Scantron is known around the world for offering mission-critical assessment, technology and data capture solutions. It’s no wonder “Smart Starts Here.”


Scantron Corporation is a global, diversified company that empowers growth through intelligent, mission-critical assessment, technology, and data capture solutions for business, education, certification, and government clients around the world. Each year the company develops and delivers millions of digital education assessments and certification tests, provides managed technology support for several hundred thousand IT endpoints and devices, manages nearly a billion copied pages, prints & delivers hundreds of millions of high-precision, scannable answer sheets, and supports leading educational institutions, certifying bodies, small to large businesses, and government agencies across the globe. Scantron is headquartered in the Twin Cities of Minnesota, with other locations in the Research Triangle of North Carolina; Omaha, Nebraska; and Columbia, Pennsylvania. Scantron is a wholly-owned subsidiary of Harland Clarke Holdings. For more information visit