AllianceLink^™ Financial

Creating sustainable growth requires far more than merely conducting an annual employee and customer satisfaction survey.

In today’s competitive financial industry, simply measuring customer satisfaction is no longer enough. Even highly satisfied customers may still defect. A financial institution must foster a state of loyalty through fully engaging their customers by meeting their needs and exceeding their expectations. This is accomplished through improving the customer experience at all touch points. Loyal customers generate long-term revenue, pay price premiums and become advocates—providing valuable word-of-mouth marketing, new account relationships, expanded share of wallet, as well as competitive advantage, revenue growth and profitability. So how do you move beyond customer satisfaction to loyalty and advocacy? By measuring, monitoring and improving the customer experience.

AllianceLink™ Financial is the Answer

Scantron Survey Services has developed AllianceLink Financial to measure, monitor, and improve the customer experience. The AllianceLink Financial solution is a comprehensive, multi-channel customer and employee engagement survey series that enables financial institutions to take Customer Experience Management from theory to practice. Download our AllianceLink Financial Datasheet.

View a four-minute self-guided tour of AllianceLink Financial

Why Scantron Survey Services?

• Experience: Scantron has developed and administered over 500 financial industry surveys encompassing the banking, credit union, insurance and investment industries.
• Leadership: Scantron is the acknowledged leader in data collection platforms, survey systems, classroom assessment and hardware service and repair.
• Maximization of existing MCIF/CRM systems: Scantron Survey Services draws on the resources of our “sister” divisions within Harland to incorporate decision support (MCIF), analytical services, direct marketing and customer relationship management (CRM) expertise into our analysis of client results.

A Proven Solution

Whether your financial institution has a current survey program in place today or is just beginning, Scantron Survey Services offers AllianceLink Financial as a proven, research-based tool that meets their financial institution’s needs. Our solution includes:

• Combining the Employee Engagement, Customer Engagement and Customer Experience surveys for a comprehensive solution that will drive loyalty and bottom-line success
• Customization of the surveys and services based on the client’s requirements
• Utilizing existing MCIF/CRM information to provide additional segmentation of survey data
• Combining administration methodologies to reduce costs and increase response rates – paper, telephone, online or a hybrid
• Detailed data reporting providing Key Driver Analysis, industry benchmark norms and trend analysis on the results
• Access to our expert team of loyalty and engagement Ph.D. and consultant staff to implement and improve the customer experience in the financial institution
• Additional consultative services to develop action plans that lead to positive business results

Questions?

Contact us today at 1-800-722-6276, ext. 7791 to discuss your goals and how AllianceLink Financial can work for you.