Press Release

SCANTRON ANNOUNCES ALLIANCELINK™ FINANCIAL SOLUTION

COMPREHENSIVE MULTI-CHANNEL CUSTOMER AND EMPLOYEE ENGAGEMENT SURVEY SOLUTION DEVELOPED TO HELP FINANCIAL INSTITUTIONS MANAGE THE CUSTOMER EXPERIENCE

 

EAGAN, MN (December 22 2010)–Scantron Corporation has announced the launch of AllianceLink™ Financial. Developed by Scantron Survey Services specifically for banks and credit unions, this comprehensive multi-channel customer and employee engagement survey solution helps these financial institutions manage their internal and external customers’ experiences.

Based on nearly 40 years of Scantron’s survey and research experience, at the core of AllianceLink Financial are the Employee and Customer Engagement Surveys that measure and establish a baseline assessment of satisfaction, loyalty and advocacy. The Customer Experience surveys include the New Account/Loan Survey, Closed Account Survey, Teller Transaction Survey, and Product Survey. Together, the Engagement and Experience surveys measure loyalty and performance at all defined touch points.

AllianceLink Financial gathers data from multiple touchpoints and tracks it over time. It then analyzes it to define what drives customers from merely being satisfied to being advocates for the organization. These insights support more informed decisions on the part of the banks and credit unions. The goal of AllianceLink Financial is to help them proactively and strategically build stronger relationships with both employees and account holders.

“In today’s competitive financial industry, simply measuring customer satisfaction is no longer sufficient” said David McMurray, director of Consulting Services at Scantron Survey Services. “A financial institution must foster loyalty with account holders by consistently meeting needs and exceeding expectations. This is most effectively accomplished by measuring, monitoring and improving upon the customer experience at all touch points. We developed AllianceLink Financial specifically to deliver this information to financial institutions.”

AllianceLink Financial Reports include industry benchmark comparisons, trending analyses, loyalty indices, and key driver indicators that help focus time, resources and energy toward maximizing performance. Financial institutions can integrate AllianceLink Financial survey data with their Master Customer Information File (MCIF) system to provide an even more comprehensive understanding of customers’ attitudes and behaviors.

Scantron Survey Services provides full-service survey and data management solutions to the financial services industry, Fortune 500 organizations, as well as government and educational institutions.


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About Scantron Corporation

Scantron helps education, commercial, and government organizations worldwide measure and improve effectiveness with assessment and survey solutions built on leading products and comprehensive, value-added services. The company is best known for its pioneering and exceptional products and services that allow the rapid, accurate and reliable capture of student performance data. Scantron continues this trend with innovative software and survey solutions that leverage its expertise in world-class forms printing and scanner manufacturing. It is proud to serve 80 percent of the top school districts in the United States, as well as 70 countries and 15 Ministries of Education throughout the world that have chosen Scantron’s scanning solutions for their national assessment programs. Scantron's K-12 district wide assessment solution helps educators meet NCLB (No Child Left Behind) requirements and raise the level of student achievement through a combination of computer-adaptive diagnostic testing and standards-based formative assessment. Scantron's solution combines a research-based, content-rich computer adaptive test known as Performance Series and a content-neutral, highly flexible assessment product known as Achievement Series that educators use to develop and administer online and paper-based tests and receive immediate results. For more information, visit www.scantron.com.

About Harland Clarke Holdings

Harland Clarke Holdings has three business segments, which are operated by Harland Clarke, Harland Financial Solutions and Scantron. Harland Clarke is a provider of checks and related products, direct marketing services and customized business and home office products. Harland Financial Solutions provides technology products and related services to financial institutions. Scantron is a leading provider of data management solutions and related services to educational, healthcare, commercial, and governmental entities. Harland Clarke Holdings is a wholly owned subsidiary of M & F Worldwide Corp. (NYSE: MFW).