You differentiate your financial institution by providing a superior customer or member experience.
But how do you measure their experience? How do you compare their experiences and depth of engagement with those of your competitors?
To thrive, you need to objectively capture customer and member engagement and use it as the starting point for long-term, sustainable growth.
Join our webinar Wednesday, September 27th. Presenters O’Neal Hampton, director of survey and assessment development, and Jackie Holt, senior survey specialist, will discuss a solution to improving profitability through assessment of engagement and loyalty. You’ll learn:
Why loyalty and engagement must escalate from an “initiative” to a vital strategy
How benchmark data and consistent survey items give you an advantage
How to discover which touchpoints matter most to customers or members and to your bottom line
How to factor for diverse preferences and expectations
We’ll explain how the AllianceLink™ Financial Series solution enables smaller banks and credit unions to be more competitive by acquiring deep and longitudinal intelligence about their customer and member experiences.
Can't attend? Register and we will automatically forward the archived presentation to you upon completion.
About the presenters
O’Neal Hampton has nearly ten years’ experience in assessment and survey development. During that time O’Neal has developed surveys for a diverse group of customers including fortune 500 retailers, financial institutions, K12 and higher education institutions, faith based organizations, and hospitals. He has advised customers on survey methodology and question/item development, completed qualitative and quantitative analyses, developed reports, and facilitated focus groups. His survey experience includes customer satisfaction, employee engagement, and 360-degree assessments.
Jackie Holt has more than five years’ experience in research design and analysis, with the last three years focused on survey and assessment development. Within the last three years, she has designed and implemented numerous survey and assessment programs that focus on both employees and customers, such as employee engagement, recruitment and selection, performance appraisal, training effectiveness, customer satisfaction, and win/loss analysis.